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Advertise on Sky High Realty NYC

Put your apartments in front of renters first.

Sponsored apartments appear at the top of Rentals search, on the home page and next to similar apartments. You choose the apartments, your bid and your daily budget, and pay only when a renter clicks.

Start advertising How the auction works

New to Sky High Realty NYC? Create a brokerage first.

Where they appear

Three places renters already look

Tick one, two or all three for each campaign. Every sponsored apartment is marked Sponsored, with a note that brokerages pay to show it.

  1. Place 1

    Top of search results

    Above the results on Rentals, only when your apartment matches the renter's search: their neighborhood, size, price and other filters.

    Up to 3 on the first page of results

  2. Place 2

    Home page

    The Sponsored row on the home page and at the start of Rentals, the first apartments a renter sees before they search.

    Up to 6 in the row

  3. Place 3

    Next to similar apartments

    "Sponsored apartments nearby" on the pages of other apartments of the same kind, in the same area, at a similar size and rent.

    Up to 2 on each apartment's page

How the auction works

A fair auction, every time a page is shown

Each time a renter opens one of these pages, the sponsored apartments that fit it compete for its places. This is the whole rule, in plain words.

Your bidThe most you are willing to pay for one click.
Listing qualityPhotos, description, size and price. A complete listing can win with a lower bid.
Your placeThe highest result gets the first place, then the next, until the places are full.
You pay just enough to beat the next brokerage's ad

A click costs what it takes to keep your place ahead of the next competing ad from another brokerage: never more than your bid, and never less than the minimum of $0.50. With no other brokerage competing, you pay the minimum.

  • Only matching searchesIn search, your apartment shows only to renters whose filters it fits.
  • Your budget, pacedYour daily budget is spread through the day, and a day's spend never goes past it.
  • Repeat clicks are freeThe same visitor clicking your ad again within 24 hours costs nothing.
  • Robots are never chargedClicks from robots and search engines are not counted and not charged.
  • Your own team is never countedWhen people from your brokerage see or click your ads, nothing is counted or charged.
  • A fair mixAt most two apartments from one brokerage in a block, and one on an apartment's page.

Getting started

From first campaign to first click

  1. 1

    Add money to your wallet

    By card or bank transfer. Clicks are paid from the same wallet as your other platform charges.

  2. 2

    Create a campaign

    Choose some apartments or every apartment you have available, then your bid, daily budget, dates and places.

  3. 3

    Compete in every auction

    From the campaign's first day, your apartments enter each auction they fit.

  4. 4

    Watch and adjust

    See impressions, clicks, cost and messages, and pause, change or end the campaign at any time.

Costs

What it costs

Being shown is free. You pay for clicks, at the price the auction sets.

  • Lowest cost per click$0.50

    The least a click costs, and the lowest bid a campaign can set.

  • Smallest daily budget$10

    Set any daily budget from this amount up. Each day's spend stays within it.

  • Paid from your wallet

    Add money by card or bank transfer, or turn on automatic top-up so your ads keep running.

Your ads dashboard

See what every campaign brings in

Ads lives in your Sky High Realty NYC workspace, next to the leads your ads bring.

  • Impressions, clicks, cost and messages for each campaign
  • Results by day and by apartment, so you see what works
  • A suggested bid from what similar ads cost
  • Pause, change or end a campaign at any time
  • An e-mail if your ads stop because your wallet ran out
Open your ads

Questions

What brokerages ask about ads

Who can advertise?
Any brokerage or solo agent whose apartments are on Sky High Realty NYC Rentals. In a brokerage, the owner and the managers set up the campaigns.
Will my apartment show for every search?
No. At the top of search, a sponsored apartment appears only when it matches the renter's filters. On apartment pages, it appears only next to apartments of the same kind, in the same area, at a similar size and rent.
What exactly do I pay for?
Clicks: a renter opening your apartment from a Sponsored card. Being shown costs nothing. A repeat click by the same visitor within 24 hours is free, robots are never charged, and clicks from your own team are not counted.
How much does one click cost?
Just enough to stay ahead of the next brokerage's ad, and never more than your bid or less than $0.50. When no other brokerage competes for the place, a click costs the minimum.
How is listing quality judged?
From the listing itself: its photos, its description, its size and its price. A complete listing ranks higher for the same bid.
Can I stop or change a campaign?
Yes. Pause, change or end it at any time from Ads in your workspace. A paused campaign stops showing straight away.
What happens when my wallet runs low?
When your wallet can no longer pay for a click, your ads stop showing and we let you know by e-mail. They start again as soon as you add money.
Do renters know an apartment is sponsored?
Yes. Every sponsored apartment is marked Sponsored, with a note that brokerages pay to show it.

Advertising

Get your apartments seen first.

Set up your first campaign in a few steps from Ads in your workspace. Sign in to start.

Start advertising Create a brokerage
  • You set the bidThe most you will pay for one click
  • You set the daily budgetSpread through the day, never exceeded
  • You pay only for clicksRobots, your own team and quick repeat clicks are free